HomeBlockchainBlockchain NewsMiami establishing NFTs with TIME, Mastercard, Salesforce

Miami establishing NFTs with TIME, Mastercard, Salesforce

Miami is launching a massive Web3 project in which it will collaborate with leading media, finance, and cloud solution organizations to launch over 5000 NFTs.

Miami’s Most Recent Web3 Venture

Mayor Francis Suarez remains enamored with cryptocurrency. Mayor Suarez recently organized the highly successful Bitcoin 2022 conference as the chief visionary who led Miami’s rally as the leading crypto hub in the United States.

Under his direction, the city is now commencing on another mammoth mission to improve its Web3 cred. The city will release over 5000 Ethereum NFTs with designs by 56 different Miami-based artists, “representing the city’s 56 square mile area.”

Despite the current bear market, Mayor Suarez is pressing ahead with his plans to make Miami a global crypto hub. In response to the Miami NFT project, he stated: We will use these new technologies to support our existing businesses while also attracting new ones.

NFT Partners in Miami

The city government is collaborating on the project with three other companies that are market leaders in their respective fields. Each partner will have a specific role in the project that will leverage its market strengths for better project facilitation.

The first of these collaborations is with Time USA, the publisher of TIME magazine, which will help define the city’s NFT strategy as well as oversee project execution.

Mastercard, the second partner, and global payments technology company, will provide exclusive benefits to Miami NFT holders such as special access to restaurants and private cultural tours.

Finally, Salesforce, the third partner and leading CRM company, will be in charge of minting the NFTs. Salesforce will also handle the primary sales process with its yet-to-be-released NFT Cloud platform.

Web3 Interests of TIME

Keith Grossman, TIME President, and Salesforce Web3 board member confirmed TIME’s involvement in the project and hinted that this could be the first of many future instances in which the company assists other entities in deploying NFT projects.

He has also stated that the NFTs will provide holders with new and unique experiences while also highlighting the city’s tremendous diversity through the artwork. Furthermore, the company has been delving deeper into the Web3 space, as evidenced by its recent collaboration with The Sandbox on the virtual TIME Square project.

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