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Imagine working on several marketing campaigns on different profiles or social media websites, but it’s just not going the way you want it to go. It can be a waste of time and effort if you don’t use social media data to target your audience properly. Of course, when it comes to marketing, there are numerous ways you can increase your return on investment (ROI).
In order to do so with social media data mining, you must first understand what social media data is. After that, you can focus on how you can use it to increase your ROI.