Big data will continue to affect industries as new challenges and opportunities arise in the coming year. Here are five of the key changes professionals can expect in 2022.
1. Big data becomes a matter of foreign policy
Governments will regulate big data tighter as it grows into a larger industry, has already taken shape with laws like GDPR and China’s Data Protection Act, but government interest will increase in 2022. China’s recently announced plan to triple its big data industry by 2025 is a sign of what is to come.
Big data becomes a foreign policy issue as more governments take steps to regulate industry and support their local sectors. Nations can start drawing borders and placing industry restrictions on digital commerce. As a result, companies are faced with increasingly complex regulatory issues.
2. Big data optimizes recruiting and training
In 2022, with widespread labor shortages, companies will increasingly use big data in recruiting. The Marine Corps has announced that it will use big data to assign recruits to the roles for which they are best suited. Other organizations are likely to employ similar tactics as to how to utilize the available labor, it becomes more important.
Passive candidates make up 70% of the workforce, and big data analytics can help companies recruit workers they wouldn’t otherwise find. Similarly, companies use the information to personalize training programs and maximize the potential of their employees. Labor shortages and increase in productivity.
3. Real time analytics sustains e-commerce
Another big data application that will grow in 2022 is real-time analytics, especially in e-commerce, which exploded during the pandemic and brands are having to capitalize on the vast amounts of data to take advantage of it. Optimization of the shipping routes for more customer satisfaction.
Map data can now define delivery polygons that provide information on which steps are required for deliveries, and real-time analyzes can continue them. In 2022, e-commerce delivery routes will be updated in real time according to traffic patterns and weather, trends and other factors. Companies and their logistics partners will reduce costs and significantly increase efficiency.
4. Data poisoning grows more severe
One of the most important uses of big data is machine learning. 50% of the companies surveyed have already implemented ML in at least one function, and this number will continue to increase. As more companies rely heavily on these models, data poisoning becomes more relevant and serious problem.
Data professionals preparing for 2022 face a wave of data poisoning attacks. Organizations need to understand these threats in order to improve the security of their machine learning models and data pools. If not adapted to these threats in 2022, machine learning can do more harm than good.
5. The rise of green data centers
As the demand for big data increases, so does the environmental impact. In view of the ever increasing climate change, more and more companies will be looking for ways to use big data sustainably in 2022. That said, green data centers and renewable energy systems are becoming increasingly popular.
Companies that move to green data centers early on could gain more loyalty from environmentally conscious consumers. Companies can force government pressure to use these facilities in some areas as sustainability becomes a more important focus of world politics. This transition can cause initial disruption to the industry. But it will ensure success and protect the planet in the long term.
Big data is reaching new heights in 2022
Big data has already made impressive strides in its relatively short history and will not continue to grow until 2022, which means there are still many disruptions ahead of us before the field is mature. Changing technologies, social trends, and legal developments will reshape big data and how companies use it.
These five changes represent the most significant disruptions big data will hit in 2022 – if organizations and data professionals can prepare now, they can ensure future success.