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Data MBA Is The New Deal

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In a recent study, AIM Research, a consultancy, reported that there are 1,37,870 open jobs related to data analytics (in June 2021). This is the highest number of jobs ever recorded in this field, and an increase of 47.1% over the number of jobs reported in June 2020.

Industry has begun looking for managerial talent that is comfortable working with data. In response, some business schools have introduced MBA courses with `business analytics` as a specialization.

The pandemic has disrupted conventional supply chains, and there is higher adoption of digital. The shift in consumer buying behavior has led to rich data storage, which requires managers capable of handling very large data sets. The post-pandemic world is expected to be highly data-driven; problem solving and decision making will be analytical, using enterprise data sets.

In a recent study, AIM Research, a consulting firm, reported that there were 1,37,870 open data analyst (as of June 2021). This is the highest number of jobs ever recorded in this field and an increase of 47.1% from the number of jobs reported in June 2020.

In the coming days, data management is expected to increase in both the number and variety of industry roles. Students with data-related skills are expected to find employment as customer success analysts, analytics managers, pricing analysts, marketing analysts, operations analysts, sales analysts, etc.

MBA students are traditionally oriented towards functional areas such as marketing, finance, human resources and operations, and generally try to avoid data-oriented technical courses, especially those with non-mathematical backgrounds. But changing scenarios require MBA students to develop some sort of data-related skills.

They must combine basic knowledge of traditional business domains and the rich data storage generated across the enterprise for a successful career. The ability to analyze data sets can enable managers to identify patterns, acquire knowledge, develop business strategies, and make sound management decisions.

In this VUCA world (volatile, uncertain, complex, and ambiguous), decisions will be increasingly data driven. MBA students with data management skills can have an edge and may even command higher pay packages than those without those skills.

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