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Have you ever played a game of chess? If yes then you must be well-acquainted with the power of a pawn. Although it keeps on moving straight but once it reaches the other end of the board it can be changed for a Queen, a Rook, a Bishop or a Knight.
Similarly, developing a mobile app can push you one step ahead but by incorporating some disruptive technology such as Artificial Intelligence or Machine Learning, nothing can stop your pawn from succeeding.
Explore The Mobile Applications Development Space!
We all use mobile apps for some reason but have you ever thought for once the why part? Apps like What’s app, Facebook, Instagram, LinkedIn, grocery-based apps, gaming apps, eCommerce have been a core aspect of our day to day lives. And which one of these you love spending time the most?
Further below I have pulled off some relevant stats about usage trends and downloads that will highlight what’s going on in the mobile app market today!
#1 In comparison to desktop Internet usage, mobile internet usage seems to be rising! According to several sources, the number of hours spent on the internet continues to increase year after year. In comparison to desktops, apps are way more in demand. An average user spends around 3.6 hours per day on mobile and 2 hours or less on a desktop or a laptop.
#2 Google Play Store & Apple app store – Around 2.96 million apps have been published in the Google play store and 4.37 million apps in the Apple app store. You may find more than 100,000 new apps being released each month.
#3 Millennials and Gen Z are found spending more time on apps than the older generations.
#4 Despite new technologies such as PWA, AMP, apps are still the most preferred choice. An average smartphone owner uses over 35 apps per month.
#5 With apps like Maps, Hangouts and YouTube, Google LLC owns the majority of apps published in both the Google Play Store and the Apple App Store.
How often do we use mobile apps? Well, right from opening a door to walking down the street, window shopping, sitting in a park, calling in a cab, waiting for someone, shopping, passively surfing while relaxing and when not – high app usage has become a pure necessity.
Apps & Businesses = Chocolate and peanut butter
One of the major reasons behind the massive growth of these handheld devices featuring stunning applications is the way they have invaded every sphere across the globe, including businesses.
Earlier used as simple communication devices, now has become very crucial for our living. Irrespective of the industry vertical, mobile applications have changed the way we use to book hotels, transfer money, order products, eat/dine-in/take away.
It may quite interest you to know that there was a time when the app development scenario was advisable for big brands like Bank of America, Harrods and Walmart. Today, not anymore especially after seeing small startups like Airbnb and Uber.
These companies are proven examples stating how an app can become the X factor to your business and can assist you in expanding your customer base by not only attracting the new ones but also retaining the old ones. Therefore, it is very crucial to have a strong online presence.
Crucial Reasons for Conducting app development for your business
Any Software development process whether it’s for web or mobile can be insanely tricky but the perks are very high and compelling. Let’s check out what we will get.
- Cultivate customer loyalty – Making your applications more interactive and accessible than a boring looking traditional website is the best way to gain more customers. For example, do you remember the star point system by Starbucks? It rewards its customers for purchasing in regards to points. With the increase in the number of points, they can trade those in for a free drink or coffee. This is all about engagement. The more engagement, the more loyal customers you will get.
- Profits and more profits – Another exclusive benefit of app development is an increase in sales leading to the rise in the profit graph. For example, if you have an irresistible one then I am sure the demand will be high. An additional tip, if you already have a responsive website then try launching a mobile app in addition to that, your sales will automatically get boosted.
- Stand out from the crowd – You will find tons of businesses like yours then how to make a cut above? Well, the answer is right here, conduct a development project. Be the first in your neighbourhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Enters AI = Technologies becoming human
Artificial Intelligence (AI) is an umbrella term representing a wide range of techniques enabling machines to mimic human intelligence. Now many of you often get confused between the terms like machine learning and artificial intelligence. To be precise, machine learning (ml) can be considered as a subset of AI, the ability to think without being externally programmed.
There was a time when devices were programmed with a specific set of rules for how to act and then this takes the form of if-then-else statements. With the advent of machine learning technology, devices seem to have started thinking about how to act based on the data they take. After machine learning, we have another crucial term to cater to mobile artificial intelligence. Another interesting subset of on-device AI seems to have improved user experiences across different types of devices.
I can simply go on and on, digging it deeper! But now you know AI is the outermost and largest circle that comprises machine learning (ml), deep learning and neural networks all at once. Some of the finest artificial intelligence technologies include:
- Natural Language Generation
- Speech Recognition
- Virtual Agents
- Machine Learning Platforms (ml)
- AI-optimized hardware
- Deep learning platforms
- Robotic Process Automation
In fact, several app developers can vouch for these emerging technologies such as artificial intelligence and machine learning (ml). What are they used for? Several insights suggest that they are mainly used to accomplish tasks that are monotonous for humans. For example, sorting large chunks of data and recognizing patterns. Artificial Intelligence as technology also enables machines to become smarter, sharper and better. With the help of artificial intelligence, a camera not only takes a picture or captures sounds but also understands what it is taking a picture of or knows what is being said.
Some of the most relatable examples are drones that can fly on their own, self-driving cars, cameras able to distinguish between objects, etc. Whether its manufacturing or predictive maintenance or enabling in-vehicle experiences such as personalization, artificial intelligence is the best support you can count on.
Key Advantages of disruptive technologies like AI & ml
Both AI and ml seem to have been around for a while. You can find them everywhere from quick suggestions on search engines to autofocus in a mobile device, vehicle cruise-control. Time to seek advantages of machine learning and AI.
#1 Human error decreased
We humans have always been prone to errors like it or not but computers or emerging technology isn’t. They are programmed in such a way that they do not make any mistake. With Artificial intelligence, the decisions are taken from the previously gathered information applying a certain set of algorithms. So errors are reduced and the chance of reaching accuracy with a greater degree of precision is a possibility.
#2 Enhanced customer experiences
AI-powered or machine learning solutions have supported several businesses to respond to customer queries and grievances quickly and address the situations efficiently. With the emergence of chatbots, things become quite simpler and better. Also, customers are now able to find the best solution for their needs. This also has led to better productivity.
#3 Available 24/7
Can you tell me how much an average human works 4-6 hours a day excluding the breaks? We, humans, do require time to rest to refresh ourselves and get ready for a new day of work and they even have weekly offers to stay intact with their work-life and personal life.
AI and machine learning technology make machines work 24×7 without any breaks and they don’t even get bored, unlike humans.
Artificial Intelligence for App Development – Is it a Boon or a Bane?
By now we have covered both Machine learning/AI and mobile apps. Now, what happens when we combine the two? Let us find out how AI is shaping the future of mobile application development.
#1 Search Engine Optimization
A mobile app is mainly used to take inputs from the user either in the form of voice or text. When looking around for a product, in particular, make sure the end-user is offering the right keyword. but in case, if the user does not know how to describe what he is looking for, or he has no clue about what it is called? Here AI in mobile app development comes to play.
By using AI, visual search can be incorporated well in the application at the time of its development. Visual search is an AI-powered technique that recognizes images in context with the location of the device to provide the search result to the users. Mobile applications that are developed to support visual recognition, in addition to voice recognition, are bound to increase the conversion rate. Let me explain this with a simple example, imagine a user comes across a product which he might be willing to buy but is not aware of what this is called. So what will this person do is click the picture of the product and use it to search. As soon as the image is recognized via AI technology, he will be able to find the relevant product. Google lens is one of the examples of a visual search engine.
#2 Highly Personalized user experience
Another advantage of using AI technology is it provides a highly personalized user experience. One should aim to come up with a mobile application that offers a more personalized experience. By doing this, nothing can stop you from taking user engagement & loyalty to new heights. AI can analyze the user’s behaviour & understand his choices. For example, a fashion retailer mobile application can show suitable recommendations to the user based on his past choices.
With increasing technology, the threat regarding security breaches has also seemed to be increased. AI has resulted in a facial recognition technique – a security feature that seems to have been incorporated in all mobile applications. your app can recognize even if you have gained a few changes like a beard or a new haircut, etc. Apart from gaining access, this face recognition technology can be used for the following:
- AI Facial recognition technology can be used to ensure that kids are restricted from seeing inappropriate advertisements.
- This AI technique can be used for the fraud detection As this technology becomes common, it substitutes the use of traditional login id & password for gaining access.
- AI Facial recognition can also be used in the medical field. It can be used to scan the faces of the patient for identifying the symptoms & diagnosing the disease.
Even App developers agree that Machine Learning & AI are a Perfect Choice!
There are no second thoughts about it! I must say we mobile users have been extremely privileged with the kinds of applications being produced via AI technology. No wonder businesses that have infused them are at a significant advantage against their competitors. The world of technology is driving crazy so where are you?