While some creative jobs may be replaced by generative artificial intelligence (AI), according to an OpenAI official, some of those positions may have been interchangeable or unnecessary in the first place.
Earlier this month, Mira Murati, the chief technology officer of OpenAI, told the engineering department at Dartmouth University that she believes generative AI would mostly be a complementing tool for the creative industry, but that some roles may be abolished.
According to Murati, she believes it will be a useful tool for collaboration, particularly in creative settings. Certain creative occupations may go, but perhaps they never should have been there in the first place.
She genuinely thinks that by utilizing technology as a creative and educational tool, we can increase our intelligence.
Speaking this week at the Cannes Lions International Festival of Creativity, Murati also hinted that humans and AI will “collaborate,” with humans continuing to play a part in the workforce and AI acting as an assistant.
The influence of developing technology on workers and whether its widespread adoption will lead to mass job losses or otherwise transform the modern workforce have been the subject of much discussion since the unveiling of OpenAI’s ChatGPT in November 2022.
In a paper released last year, analysts at the McKinsey Global Institute discovered that by 2030, automation driven by AI may account for approximately 29.5% of American labor hours, while automation lacking generative AI might manage roughly 21.5% of the total hours worked.
The study looked at a variety of job categories and discovered that the percentage of hours spent that can be automated would rise for creatives and arts managers by 15% to 25%.
We cannot categorically rule out the conclusion that our research does not lead to an estimate of employment losses, at least not in the near future. The paper pointed out that although technological advancements can cause disruption, historically they have finally spurred economic and job growth.
In a paper published a year ago, Goldman Sachs analysts examined how AI may affect workers in 900 various professions and concluded that it will probably have a “significant” effect on the labor market. According to the paper, since most jobs and industries are only partially exposed to automation, AI is more likely to complement existing technologies than to completely replace them.
According to the Goldman Sachs analysis, the introduction of new technologies like artificial intelligence has traditionally led to the creation of new jobs.
The article referenced a study by economist David Autor, who discovered that roughly 60% of workers today are employed in professions that did not exist in 1940. According to the economists at Goldman Sachs, this suggests that technological advancements have been responsible for over 85% of the growth in employment over the previous 80 years by creating new professions.
