[ad_1]
As eCommerce businesses are increasingly becoming the go-to shopping outlet for consumers around the world, competing to deliver the best quality guest experience is how businesses set themselves apart. Utilising the new and upcoming technologies such as artificial intelligence, in-app purchasing, and delivery convenience are huge factors in how each eCommerce business differs in the level of performance and overall success. The question many ask themselves: what is the best strategy to create a seamless experience for your customers and drive secure, dependable brand loyalty?
In this post, we will discuss how to harmoniously build strong brand loyalty in the eCommerce industry, as well as how to create a fluid commerce experience for your customers.
eCommerce Change and Competition
It is obvious that eCommerce is a huge part of the way we shop, discover, and interact with brands. Shopping through mobile devices, specifically mobile apps, is rising significantly in the past several years, and has no plans on slowing down anytime soon. E-commerce sales are estimated to reach $4.5 trillion worldwide by 2021. That being said, the competition and saturation of the market are increasing at an exponential speed.
In the type of world we live in with everything coming to us instantly at our fingertips, going the traditional route and taking a trip to the store is just too much of a hassle. E-commerce has grown so much that sites such as InstaCart and Amazon are essentially eliminating the need for consumers to go shopping for essential products such as groceries and toilet paper, offering quick, day of or next day delivery.
Obviously, with the rate eCommerce is growing, it is becoming harder and harder to stand out and create a unique and effective experience to keep your customers loyal to just you. You may be wondering about the secrets on how to build brand loyalty. Well, thankfully, it is simpler than you think. The technology of Visual AI in eCommerce is a life changer when it comes to improving your individualised customer experience.
How AI Technology and Trends Improve Customer Experience
AI technology trends are essential for creating a unique and powerfully personalised experience for your customers. Giving your customer what they want to see is what will make them come back for more. Different ways AI technology can improve customer experience ranges from the use of personal assistants to automated insights.
Improving customer experience involves enhancing automation and customer retention. To upgrade the experience of customers you can implement AI to replace human tasks that take time and effort, bringing answers to the customer instantly. For example, instead of waiting for hours on the phone to talk to a representative, the ChatBots allow the customer to talk instantly.
With the demanding expectations customers now have, AI is important to being a part of the “behind the scenes” as Raconteur describes. Thinking of AI tools as your co-pilot on your flight to success brings forth the idea of just how important and helpful these tools are. Getting all the information you need and assistance to plan the best route to your destination of success.
Trends in AI Technology:
AI technology is developing and improving each day, always bringing something new to the table. That being said, trends related to AI are hot right now. Here are a few trends that will significantly benefit you to improve your customer loyalty in eCommerce.
- 24/7 ChatBots
- Personalized Recommendations
- Business Forecasting
- Smart Email Curation
Incorporating brand loyalty strategies, such as AI tools, into your content strategy will create a more enjoyable customer experience and eliminate the need for employees to take time doing repetitive tasks.
While this does bring fear for job losses, considering AI is taking the place of many tasks that singular jobs are devoted to, the tools are essential for creating the best experience for the customer.
Brand loyalty can be flawlessly created if you follow the correct format. Here is a simple 3 step guide on how to create a fluid commerce experience to drive your brand loyalty exponentially.
3 Step Guide on How to Create Effective eCommerce Experience to Drive Brand Loyalty
1. Define and get to know your customer
If you want to have loyalty from your customers, you need to be loyal to them as well. Know your customer and use AI tools to show them that you care by giving them a personalized experience and providing them with the information and content that they want to see. A good example of this is Pizza Hut, who is very active with getting to know their customers. Having features to simply tweet or Facebook message the company to order pizza, as well as personally responding to Tweets in a humorous way, let’s them know who they are catering to…literally.
2. Create an effortless experience for your customer using AI tools
When going on a website or mobile app, it should not be a maze to find what you are looking for. Design your eCommerce site to have a seamless look and be easily accessible on all devices. Incorporating AI tools to bring added features such as ChatBoxes, personalised recommendations, and product search will deliver customers that simple, enjoyable experience they want and bring them a positive eCommerce customer experience. A good example of a company who implements this well is the beauty brand, Sephora, offering spot-on recommendations, ChatBots, and product search.
3. Offer a mobile app
A new trend in eCommerce is creating a mobile app that customers can download and use to shop directly from their smartphone. Using this shopping experience, businesses can utilise smartphone features to improve customer experience by adding features such as push notifications, app loyalty points, and, with that, offer sales and rewards to those loyal customers to show them that you care. A good example of an app that does this is the fashion resale app, Poshmark, which sends mobile push notifications ranging from daily quotes, updates on shopping parties, and flash sales.
Takeaway
Brand loyalty is single-handedly the most important aspect of creating a successful eCommerce business. That being said, creating a seamless and enjoyable experience for your customers is crucial to strengthen that loyalty. As the eCommerce industry is growing and technology is increasing, remember this 3 step guide to creating the perfect eCommerce experience to drive brand loyalty.
- Define and get to know your customer
- Create an effortless experience for your customer using AI tools
- Offer a mobile app
[ad_2]
This article has been published from the source link without modifications to the text. Only the headline has been changed.
Source link
