According to the corporation, Google is creating an AI tool for news publishers that can create article text and headlines, illustrating how the technology may soon change the journalism sector.
The IT behemoth stated in a statement that it is seeking to collaborate with news organizations on the application of the AI technology in newsrooms.
According to a Google representative, they want to provide journalists with the option of utilizing these cutting-edge technologies in a way that improves their ability to produce quality work, just as they do with people who need assistive features in Gmail and Google Docs.
The initiative is known internally as “Genesis,” and it has been offered to The Times, The Washington Post, and News Corp., which owns The Wall Street Journal, according to The New York Times, which broke the story first.
Google did not specifically mention these media businesses in its statement, but it did say that it is concentrating on “smaller publishers.” The project is not intended to take the place of journalists or their “essential role… in reporting, creating, and fact-checking their articles, it was further stated.
With the promise of reducing chores and increasing employee productivity, tech companies, including Google, are vying to develop and implement a new crop of generative AI capabilities into applications used in the office.
These tools, which are trained on material found online, have generated questions due to their propensity to provide inaccurate information or “hallucinate” answers.
After experimenting with employing an AI tool to produce stories, news outlet CNET was forced to make “substantial” changes earlier this year. Additionally, a correction was needed for what was supposed to be a straightforward AI-written article about “Star Wars” that was released by Gizmodo earlier this month. Both sites, though, have declared that they would continue to use the technology.
