The advantages of data-driven insight are boundless. They advocate for a more able and effective asset management strategy, and, more significantly, they help clients achieve their sustainability and net-zero goals. Data-driven intelligence is a bit of a superman in its quest to improve operational efficiencies, customer service, and cost-efficiency. It attempts to accomplish all of this in a significant way by identifying new patterns and trends and introducing new ways to improve the services that businesses can provide to their customers and the ecosystem. For several decades, data has been the beating heart of businesses. There is now a focus on understanding the future, the art of possibilities, and data predictability.
Moving forward with data
Banks frequently had a lot of data, and there were many conversations about banks not doing much about it, said Deepak Sharma, CDO at Kotak Mahindra Bank. Businesses have experienced a transitional and transformational shift in the last five years. Initially, it was all about constructing a data infrastructure through the use of data lakes, big data warehouses, or cloud adoption.
The next step is to comprehend the value that it provides to businesses. That’s the stage where we’ve all been looking at historical data, but it only helps so much because you have to constantly validate the data with current behavior and trends, he adds. Now, experimentation is essential.
Organizations are now transitioning from a mathematical approach to machine-learning-based algorithmic models. Whether it is clicked data, browsing data, or card data, organizations’ key intention is to create value out of the data.
Giving real-time credit decision-making at the point of utilization, for instance, is one of the remarkable ROI-led use cases that financial services industries have been able to build, Deepak said. Some of these opportunities have provided organizations with enough leeway to experiment. Taking care of the fraud and risk criterion has been a challenge for banks. How we decide in real-time to authorize a transaction, take a step-up, or a corrective measure is also taken into account in our data models, Sharma explained.
Increasing operational efficiency
Enterprise manufacturing operations typically collect data from plant operations and business systems in order to make fact-based decisions about cost reduction and inventory management.
In the overall business decisions, we have internal latency, where you are unable to collect information quickly and in an integrated manner. The second issue is analysis latency, which occurs when you are unable to analyze this information quickly. The third is decision latency, in which you are unable to make quick decisions based on the decisions, and the fourth is action latency, in which you have decided something but do not implement it quickly, as mentioned by Yogesh Zope, Group CIO & CDO, Bharat Forge.
He goes on to discuss connecting sensors, building interconnected sensors, and integrating big data, AI, and ML for analysis. Following the completion of the analysis, the following steps are visualization and action. I believe most manufacturing companies have not yet reached the last cyber-physical level, however for the first three, we have deployed several technologies, he added.
Using ideal forms of data-driven intelligence
Businesses are becoming more data-driven, whether in terms of business decisions, personalizations of offers, or looking at targeted content for customers. There are numerous untapped opportunities in the manufacturing industry as a result of data-driven intelligence.
Content is king, but context is the kingdom, as the saying goes. It is critical to apply the best forms of data-led intelligence across these categories in the context of customer segmentation, persona creation, recommendation engine, digital marketing, and risk-based modeling.
We approached the situation in two stages. To begin, we have begun to bring data science capabilities closer to the business. The second part discusses innovation and testing, Sharma exclaimed. The primary requirement for applying ideal forms of data-led intelligence is to obtain the ideal blend of behavioral consumer insights and structured or unstructured data.
It’s also about instilling a data-led mindset and culture in organizations to help them achieve their data-first objectives. However, data cannot always be relied on. Along with them, there must be a flawless implementation of creativity. Everyone must look at data as a variable before looking at creative outcomes, Sharma said.
Taking preventative measures
Companies now recognize and understand the value of connected ecosystems—from customers and internal plants to the last mile service implementation—everything has been impacted since the pandemic. It’s necessary to get everyone on the same platform and do what-if analysis to answer business questions, Zope said.
As a result, businesses may be able to forecast any business failure before its occurrence, or they may be able to shift to condition-based maintenance, reducing the frequency of site visits.
