Apple Inc. might have aspirations to join Microsoft Corp. and Alphabet Inc. in the race for artificial intelligence chatbot supremacy.
According to a report, the consumer electronics behemoth has developed a chatbot service that some engineers are referring to as “Apple GPT.” That name is a pun on ChatGPT, the chatbot introduced by OpenAI, which counts Microsoft as an investor.
According to Reuters, Apple developed a framework for producing large-language models and built its chatbot upon that base. Apple’s internal AI push has developed into a “major effort” involving several teams cooperating.
Even while the manufacturer of iPhones and Macs hasn’t been as outspoken as other technological players about its work in that field, Apple is obviously not new to the field of artificial intelligence. The corporation already integrates AI into its operations and supports well-known technologies like the Siri voice assistant and facial recognition, which rely on natural language processing.
The corporation has been less vocal about its AI initiatives than Microsoft, which invested in OpenAI and adopted the firm’s technology into its operations, or Google parent Alphabet, which showcased its own Bard AI chatbot and hinted at a forthcoming AI-powered search experience.
On Apple’s most recent earnings call, the phrase “AI” was spoken only four times, with half of those occurrences coming from the analyst who kicked off the call’s AI topic. In contrast, the terms “AI” or “artificial intelligence” were mentioned 53 times on Microsoft’s results call and 65 times on Alphabet’s most recent earnings call.