It appears that Amazon will enter the chatbot market. A listing for a machine learning-focused engineer mentions how the company is “reimagining Amazon Search” with a new “interactive conversational experience that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions, and so much more,” .Here is a another job listing that has been cached.
These modifications to search, according to Amazon, are absolutely huge. Just like the Mosaic browser made the Internet easier to use thirty years ago, this will be a once in a generation change for Search, according to Amazon. You don’t want to pass up this chance if you missed the 90s, which saw the creation of the WWW, Mosaic, and companies like Amazon and Google. And given that Amazon intends to deliver this vision to our customers right away, we might notice the changes sooner rather than later.
It makes sense why Amazon appears to be rushing things here. When you want to purchase anything with certain requirements, a chatbot can be a helpful place to start. A purchase guide can be generated from a single search thanks to Google’s new AI-powered Search Generative Experience, which was just demonstrated last week. It’s not unexpected that Amazon intends to launch its own chatbot soon because the corporation doesn’t want to lose any ground in the shopping market.
However, it is not yet known when or how this new experience might be made available. After contacted an Amazon representative for comment, and Keri Bertolino only provided the following statement: They are significantly investing in generative AI across all of its businesses. She doesn’t have much faith in the chatbot’s quality considering the current level of AI chatbots. (In the March comparison, ChatGPT typically outperformed Google’s Bard and Microsoft’s Bing.)
However, it appears quite likely that conversational shopping will come to Amazon in the not-too-distant future, so you may as well be ready for the Amazon search experience to become even more chaotic. In the same way that Google makes its own generative AI search optional, let’s hope Amazon makes this new experience optional.
