What information regarding Black Friday offers can an AI provide? In fact, not much, but when we asked AI image generator Dall-E 2 to produce some interesting images in response to some contrarian ideas we had regarding the upcoming shopping bonanza, we were inspired to consider what the consumer experience will be like during this year’s Black Friday and Cyber Monday shopping season.
This won’t be your standard Black Friday and pre-Christmas shopping season, I think that much is clear. The world is undergoing remarkable change, and the rising cost of living crisis is threatening to cause a full-blown recession in many nations. But according to recent research, people are both more frugal with their money and more invested in Black Friday than in previous years.
Signals have been present.
According to Numerator, US shoppers spent $46.68 on average during Amazon’s Prime Day 2, which was a second attempt by the online retailer to dominate the holiday shopping season by bypassing Black Friday. With the majority of transactions centred upon household and personal things rather than gifts, it is also obvious that Amazon may have jumped the gun on the holiday shopping season. Only 19% of shoppers said they purchased gifts.
The bigger question, though, is how customers’ financial worries will present themselves on November 25, when the true Black Friday takes place.
According to a study conducted by Future, the parent company of TechRadar, and The Lens, 41% of customers are changing their spending patterns “significantly” as a result of rising inflation fears. Another 40% intend to change things, even only little. Only 14% appear to feel comfortable conducting regular financial business.
76% of people, according to the same poll, are primed and prepared to shop for deals on Black Friday and Cyber Monday.
This makes sense because these offers can be more significant than ever, and we also want to finish our shopping so we can enjoy the holiday and festive season.
That was sort of the problem we posed to Dall-E 2 in a way.
Dall-E 2, one of an increasing number of artificial intelligence-based picture and art generators, requests a thorough text description of the image you want before offering a few alternatives based on that collection of concepts. Additionally, Dall-E 2 can iterate, allowing you to change the image’s size and approximately alter parts of its components (such removing an element) before producing fresh images.
When entered for this narrative “a shopper looking for Black Friday deals who is miserable and has no money. There are relatives who desire gifts. It ought to be 1920 by 1080.”
To Dall-credit, E’s it immediately came up with a few ideas that may have been too obvious, but it captured the mood well.
We’re talking about the approaching holiday shopping season, dwindling disposable income, an unsteady economic outlook, and families that, not surprisingly, want gifts.
The outcome is the image above, which was created when we asked Dall-E to add more segments to the image to make it longer and conform to our desired HD format. The image may have said “Black Friday,” but we are unsure (it did not understand the 1920 x 1080p direction).
I’ve also included a few of DALL-additional E’s suggestions for the problem.
Will Black Friday shoppers shop at the same level and spend the same amount overall? This AI image generator generally captures the feeling well. Additionally, it raises the question of whether tech firms and retailers would accept the task of providing more exceptional bargains during this year’s Black Friday Deals season.
It is reasonable to presume that inflation will affect customers’ shopping habits and their expectations of IT companies. 29% of shoppers purchased items they had been waiting for on Prime Day 2 for a reduced price. However, almost as many (26%) passed on a lot because they felt it wasn’t necessary.
We can infer that there is some friction between people making impulsive purchases because of amazing prices and them possibly spending money they don’t have. Retailers will most likely need to provide outstanding prices on essential goods and presents during this problem in the cost of living and inflation.
