The results of a new study suggest that sales professionals are saving hours of time by using artificial intelligence to do seemingly repetitive jobs.
HubSpot polled 303 business leaders and 648 sales people in the US earlier in 2023 to learn about their perspectives on artificial intelligence.
The software company discovered that by utilizing AI to automate manual processes like note-taking, data input, and meeting scheduling, sales employees are saving two hours and fifteen minutes every day.
Additionally, sales professionals claimed “huge time savings” in areas such as coaching and staff onboarding. Supervisors reported that they can now pinpoint their sales teams’ growth areas more quickly.
Consequently, sales teams report that they may utilize the additional time that AI saves to concentrate more on the human side of their work. Kelly Brooks, a sales professional at HubSpot, noted in the research that engaging with clients and closing deals are two examples.
Additionally, workers are benefiting from generative AI. Tools like OpenAI’s ChatGPT, the text-to-image generator DALL-E, and the AI assistant Jasper were reportedly used by 31% of sales professionals surveyed by HubSpot to assist in writing outreach messages or sales content.
However, the study implies that this does not imply ChatGPT is doing their duties. It’s just making things simpler for them. When it comes to using generative AI, nine out of 10 sales professionals say they start with AI chatbots and then modify the text that the AI generates.
As to the report, artificial intelligence is not meant to replace salespeople; rather, it is meant to handle the repetitive tasks associated with their job.
The results of HubSpot’s study are relevant as employees in various sectors start utilizing generative AI in the workplace to increase efficiency. Since ChatGPT’s release in November 2022, employees have secretly or otherwise used the AI chatbot to write code, develop marketing materials, create lesson plans, and generate real estate listings.
While businesses of all sizes are starting to embrace AI, many are still hesitant to dive in headfirst because they are unsure of how the technology will affect data accuracy and privacy. Earlier this year, Apple, Amazon, and JPMorgan Chase announced prohibitions or restrictions on the use of AI in the workplace; these companies’ concerns may be the reason why AI is still a small component of most businesses.
Accenture CEO Julie Sweet told earlier this month that most CEOs, when asked if there is someone in their business who can tell them where AI is being utilized, what the dangers are, and how they’re being handled, would say no.
However, Blue Bowen, a sales tech research principle at enterprise software company G2, says that salespeople do not anticipate the AI hype abating any time soon.
He stated in the report that although generative AI is relatively new in comparison to predictive AI and other forms, it is gaining traction and probably won’t plateau.
